- Internet Marketing From Home

story telling 2

Building Your Compelling Narrative 

As a species human beings thrive on story telling.  Stories get passed down from one generation to the next.  In fact more than 5o per cent of all of our conversations are story based.

You can trace story telling back to  cave man days.  In fact in Australia there are rock paintings created by Aboriginals which tell simple stories to their tribes.

When I started in sales I was selling life insurance.  Early on it was drummed into me to illustrate a point with a story.  The story brings dry facts and figures to life.

Stories can educate, motivate and persuade prospects to take action and do business with you.

So can you improve your results and grow your sales  by becoming more effective at storytelling?

Well I’ve listed a few tips that you should find helpful.  Take a look………

1. Tell Your Personal Story

If you have a personal story of woe and redemption, use it.  People will identify with you if you can share your struggles and how you overcame them.  It makes you seem more real if they know that they’re not the only ones who have found the going tough.

 2. Use Metaphors

Effective use of metaphors is a great technique.  In fact the Bible is riddled with metaphors – potent stories that illustrate a point.  It’s much better to use a metaphor than to simply tell people the hard facts.

3.  Share Results

Share success stories and case histories which should always form part of your compelling narrative.  If you don;t have your ownc success stories, borrow someone else’s.

4. Keep Your Stories Simple

Avoid using stilted formal language when telling stories.  Keep it simple  – the simplicity will give you the ‘cut through’ you need to really connect with your audience.

 5.  Tell Stories You Believe In

People can spot a phoney a mile off.  Don’t you be one of them.  You must believe in your stories so you can tell them with conviction and passion.  People will pick up on your sincerity and authenticity.

6.  Stories Need to be Emotional

Not necessarily tearjerker emotional, but they do need to connect with people on an emotional level.  The best stories contain one or all of these elements: humor, pain and joy.

Example of a Story With a Business Purpose

Subject: The Bangkok Blahs (Bored Out Of My Brain In One Of The World’s Most Exciting Cites.)


When you’re not in the mood it really doesn’t matter where you are…….

There I was last weekend in sexy and steamy Bangkok. My hotel was very close to one of the many nightlife districts.

As I walked down the street I call ‘party central’ I was accosted by girls, guys and um….I think they call them lady boys. I like to call them ‘she-males’. Or to put it another way – they’re not sure if they’re Arthur or Martha.

One ‘lady’ chased me back to my hotel begging to give me a ‘happy massage’. Fortunately hotel guards intervened to save me from a fate worse than debt.

Yet despite all the titillation I chose to pass on all of it. I didn’t even drop into one of the many girly bars to have a drink. All I did was walk, eat and sleep.

And think.

etc etc etc


From there I tell the story of how I used my time in Bangkok for business purposes, then used that as a bridge to my offer.



My new $10k Formula training includes a module titled ‘Crafting Your Message’ which fits in nicely with the storytelling topic.  Check it out, $10k Formula.



Justine Musk on Success

by Kim Willis on May 18, 2015

justine musk

In a recent article in Business Insider Justine Musk, first wife of billionaire Elon Musk, knows a thing or two about wealth and hard work — her ex-husband is a founder of PayPal, CEO of Tesla and SpaceX, and has an estimated net worth of $US12.1 billion.

In response to this question on Quora, “Will I become a billionaire if I am determined to be one and put in all the necessary work required?”, her answer was illuminating……

She said “no,” and then went on to say the the reader was asking the wrong question.

“You’re determined. So what? You haven’t been racing naked through shark-infested waters yet,” she writes. “Will you be just as determined when you wash up on some deserted island, disoriented and bloody and ragged and beaten and staring into the horizon with no sign of rescue?”

She then offers some advice:

“Shift your focus away from what you want (a billion dollars) and get deeply, intensely curious about what the world wants and needs. Ask yourself what you have the potential to offer that is so unique and compelling and helpful that no computer could replace you, no one could outsource you, no one could steal your product and make it better and then club you into oblivion (not literally). Then develop that potential. Choose one thing and become a master of it.”

“Choose a second thing and become a master of that. When you become a master of two worlds (say, engineering and business), you can bring them together in a way that will a) introduce hot ideas to each other, so they can have idea sex and make idea babies that no one has seen before and b) create a competitive advantage because you can move between worlds, speak both languages, connect the tribes, mash the elements to spark fresh creative insight until you wake up with the epiphany that changes your life.”

“The world doesn’t throw a billion dollars at a person because the person wants it or works so hard they feel they deserve it. (The world does not care what you want or deserve.) The world gives you money in exchange for something it perceives to be of equal or greater value: something that transforms an aspect of the culture, reworks a familiar story or introduces a new one, alters the way people think about the category and make use of it in daily life.”

“There is no roadmap, no blueprint for this; a lot of people will give you a lot of advice, and most of it will be bad, and a lot of it will be good and sound but you’ll have to figure out how it doesn’t apply to you because you’re coming from an unexpected angle. And you’ll be doing it alone, until you develop the charisma and credibility to attract the talent you need to come with you.”

Potent stuff.




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