It's Official - the Top 30 MLM Companies - Internet Marketing From Home

It’s Official – the Top 30 MLM Companies

Well here it is – the definitive list of top MLM companies. Published in Direct Selling News, the full list consists of 68 companies that do more than $100 million a year in sales. Pretty impressive. Anyone who says that somehow this is a flimsy industry are clearly coming from ignorance and self delusion.

I’ve reproduced the top 30 for your interest. As you would expect Avon and Amway are the leaders. Interestingly, not that long ago Amway was number 1, with Avon trailing. But in recent years Avon has come storming back. Not that Amway is doing too bad! Last year’s sales were up 8 per cent, which is great considering their size and age.

Interestingly the US and Japan take the lion’s share in terms of number of companies featured, with the US accounting for 44 and Japan 14, making a total of 58 out of 68.

This list shows that collectively the top 30 account for more than $48 billion in wholesale revenues! Not too shabby. See if your favorite company is listed here.

1. Avon. $10.7 billion in estimated wholesale corporate revenue. New York based Avon was founded in 1886, and therefore qualifies as the grand daddy of MLM/direct sales companies (or should that be grand ma?). They market beauty products, jewelery and apparel using personal marketing methods – door to door is still their mainstay. They have a multi-level and single level pay plan.

2. Alticor (Amway). $8.2 billion in estimated wholesale corporate revenue. They got started in 1959 by Rich DeVos and Jay Van Andel, who were previously top distributors in another company, Nutrilite (years later Nutrilite was purchased by Amway). Based in Ada Michigan, the company has a large manufacturing and research facility which manufactures most of their core product lines – home care, nutritional and personal care. They also market many other products including security, insurance, phone systems and grocery lines. The company employs person to person marketing. Their pay plan is multi level.

3. Vorwerk (JAFRA). This German based company clocks up $3.4 billion in estimated wholesale corporate revenue. Founded in 1883, Vorwek markets cosmetics though their Jafra division and home appliance products via Vorwerk. Distribution methods used include party plan and direct selling. Their pay plan is multi-level.

4. Mary Kay. Pink rules! Founded in 1963, Mary Kay has produced $2.6 billion in estimated wholesale corporate revenue. This Texas based business markets skincare and color

cosmetics using party plan and person to person marketing within a multi level and single level pay plan.

5. Herbalife. ‘Make money now, ask me how’ should be the mantra of this 29 year old Los Angeles based company – plenty of their distributors have done exactly that. Sales (wholesale revenues) last year were approx $2.4 billion. Products are focused on health, weight management and personal care. They use person to person marketing via an MLM pay plan.

6. Primerica Financial Services. Considering this business primarily operates in North America only, their results are mighty impressive. $2.2 billion in estimated wholesale

revenue last year for this Georgia based company, which was originally known as A L Williams and founded by Art Williams himself. Founded in 1977, they market

financial services using person to person marketing and employ a multi level comp plan.

7. Tupperware. Who said there wasn’t money in plastic? Founded in 1946 this Florida based company produced approx $2.2 billion in sales (wholesale revenues) last year. They market storage and serving products, plus beauty and personal care products, via a party plan and person to person marketing system. Their pay plan is multi-level.

8. Natura Cosmeticos. Brazil has its own MLM success story – last year Natura produced approx $1.9 billion in sales (wholesale revenues). Founded in 1969, Natura markets cosmetics, personal care and fragrance products using person to person marketing.

9. Oriflame. Swedish based Oriflame generated $1.9 billion in approx sales (wholesale revenues) last year. Founded in 1967, the company markets beauty products using person to person marketing within a multi-level pay plan structure.

10. Forever Living. Most of this Arizona based company’s sales derive from North America as their foray into international markets had mixed results. But they still clocked up $1.7 billion in estimated wholesale revenue. Founded in 1978, the company markets nutritional supplements, skincare, cosmetics and weight loss products. They use person to person marketing via a multi-level pay plan.

11. Nu Skin. Sales have slipped in recent years, but they still generated approx $1.2 billion in sales (wholesale revenues) last year. Founded in 1984, this Utah based company markets nutritional supplements, personal-care and technology products using person to person marketing via a multi-level pay plan.

12. Melaleuca. Amazing how this company’s product line revolves around a pungent substance called Melaleuca (the Melaleuca tree is very common in my home country of Australia). But the concept works because the company produced $887 million in sales (wholesale revenues) last year. The co got going in 1985 from their base in Idaho. They market personal care products, cosmetics, household cleaning products and vitamins. They use person to person marketing via a multi-level pay plan.

13. Mona Vie. Within the MLM industry you would have to say that Utah based Mona Vie is a rising star. A hyper growth company, Mona Vie only got started in 2005 yet produced approx $854.9 million in sales (wholesale revenues) last year. Astonishing. The company markets nutritional supplements and functional beverages using person to person marketing linked to a multi-level pay plan.

14. Ignite. Another high flyer, Ignite operates in the utilities sector and markets electricity and natural gas. Last year they did an estimated $825 million in sales (wholesale revenues). Founded in 2004, this Texas based company uses person to person marketing via a multi-level pay plan.

15. Belcorp. Peru based Belcorp produced more than $750 million in estimated wholesale revenue last year.  Founded in 1949, they market cosmetic and skincare products using person to person marketing via a multi level pay plan.

16. Omnilife Manfactura. $750 million in estimated wholesale revenue. Founded in 1992, this Mexico based company markets nutritional supplements, weight management, beauty products, beverages and cosmetics using person to person marketing via a multi-level pay plan.

17. Partylite. Massachusetts based Partylite generated approx $650 million in wholesale revenue. Founded in 1973, this company markets candles, home accents, personal care and food products using party plan marketing within a multi-level pay plan.

18. Noevir Co. Founded in 1964, this Japan based company produced $586.7 million in estimated wholesale revenue last year. They market cosmetics and nutritional supplements, using person to person methods via a multi level pay plan..

19. ACN. More than $500 million in sales (wholesale revenue). Founded in 1993, this North Carolina based company markets telecommunication, satellite TV and home security systems using person to person marketing and a multi-level pay plan. The company has an aggressive international expansion program underway, which should produce a significant increase in sales over the next few years.

20. Shaklee. It’s hard to believe that there was a time when good ol’ Shaklee was running neck and neck with Amway. Many years ago the company embarked on an international expansion program, and failed miserably, whereas Amway triumphed. Still $500 million in sales (wholesale revenues) is OK. Shaklee got started in 1956 in California and markets air filter systems, household cleaners, nutritional supplements, water treatment, skincare and weight management products. They employ person to person marketing via a multi-level pay plan.

21. Pre-Paid Legal Services. $464.5 million in estimated wholesale

corporate revenue. The company was founded in 1972, in Oklahoma and markets

legal consultation services using person to person marketing via a multi-level pay plan.

22. Charle Corporation. Founded in Japan in 1993 the co generated $463.6 million in estimated wholesale revenue last year. The co markets lingerie and cosmetics using party plan and person to person techniques, via a multi level pay plan..

23. Arbonne International. Founded in 1980, this California based company markets aromatherapy, cosmetics, nutritional supplements and skin care products. Sales last year were approx $450 million (wholesale revenue). They use person to person marketing via a multi-level pay plan.

24. Tahitian Noni. One of the early ‘juice’ companies, this Utah based company produced $450 million in estimated wholesale revenue. Founded in 1996, they market nutritional supplements, juices, skin care and hair care products using person to person marketing via a multi-level comp plan.

25. Usana. Another Utah based MLM (what is it with Utah?), Usana was founded in 1992 and produced approx $429 million in wholesale revenue last year. They market nutritional supplements, personal care, energy and weight management products using person to person marketing via a multi-level comp plan.

26. Nature’s Sunshine. NS is what I call a quiet achiever. They don’t run a big time recruitment machine, and their product line is what you would call ‘alternate’, yet they still clocked up $381.3 million in wholesale revenue last year. And you guessed it, they’re based in Utah. Founded in 1972, the company markets nutritional supplements, weight management, aromatherapy, water purification and cookware products using personal to person marketing via a multi-level comp plan.

27. Expert Alliance. Japanese based Expert Alliance generated approx $360.2 million in wholesale revenue. Founded in 1997, the company markets mutual aid services/road service via a multi level pay plan.

28. Mannatech. Mannatech has had some controversy with a few run-ins with the FDA (over the top overkill from the bureaucrats if you ask me), yet they still produced $332.7 million in wholesale revenue. Founded in 1994, the company markets dietary supplements, weight/fitness and skin care products using person to person marketing via a multi-level comp plan. And here is the good news – they are not from Utah! (Texas actually.)

29. Naturally Plus. Another Japanese success story, Naturally Plus cranked out $330 million in estimated wholesale revenue last year. Founded in 1999, the company markets nutrition and personal care products, using person to person marketing via a multi level pay plan.

30. FORDAYS. $320 million in estimated wholesale corporate revenue. Founded in 1999, this Japan based company markets nutrition and cosmetics, using person to person marketing via a multi level pay plan.

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About the Author Kim Willis

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