When it comes to making money online, one thing is certain:
You gotta have people to talk to.
And if you’re going to make serious money from your home business, you need QUALITY people to talk to. But more than this, u really need to be talking to these people on the right basis.
So what are the options?
Work with:
- Warm Market (people you know)
- Cold Market (people you don’t know)
Which is better? Anyone with half a brain will say ‘warm market’. Warm market works so well because you have 3 magical ingredients at work (that you don’t have with cold market):
- Trust
- Like
- Respect
Three magical ingredients that put the odds firmly in your favor. So why is that so many people devote so much time to cold market activities?
The facts are that cold market is harder. Cold market is about marketing to people u don’t have any credibility with. It’s about doing big numbers, and plenty of rejection.
On the other hand warm market makes it so much easier.
That is why I got excited last Friday after attending the webinar launch of an amazing new Social Media program. The webinar was a revelation. Keep in mind that I am a social media guy. I have 5,000 Facebook friends and more than 32,000 followers on Twitter.
I thought I knew it all.
But the guy who ran the presentation has taken social media to another level. (The nice thing is they have just installed an amazing program within my primary programs’ Facebook account.)
When u really think about it, a company like Facebook has the world’s largest warm market. Over 500 million of them. So if you have the right way to connect with people on Facebook, the right way to cultivate them, and the right way to promote, you will make a killing. Nothing surer.
So here is the basic strategy (based on last Friday’s webinar) I will be implementing very soon:
1. Drive FB friends to my own Fan Page (set up for me for low cost)
2. Drive friends to primary program Fan Page
3. Connect with these friends via email, chat, and Skype/phone
4. Do business
The difference between this social media strategy and others I have used before is to do with the IMPACT this program will have on Facebook friends.
So social media used correctly is a mighty powerful phenomena. You DON’T have to build your business the hard way. Instead, work with warm market. Why not start with a huge one such as Facebook?
