How the Directory of Ezines Cuts Through the Solo Ad Clutter
If you’ve been overwhelmed at the mere thought of muddling through the sea of ezine options – you are not alone. What really stresses us out about making these kinds of decisions is that until we invest the money, we don’t really know what ezine will buy us results.
That can all change for you, as it has for me, with an ezine directory service.
If you’re tired of making stabs in the dark with your hard-earned ad dollars, consider a membership to the Directory of Ezines and start making ad placement decisions based on information compiled from people who have experience using them.
Directory History
About 12 years ago, network marketer Charlie Page was just another member of the Directory of Ezines. He was eking out a living as a copywriter and network marketer just making ends meet. 18 months later, he was in a position to buy the website and as he became a successful network marketer and published ten books, Page’s focus sharpened from achieving his own business success to helping others reach theirs. The Director of Ezines has been in operation for 14 years now and recently got a facelift. I think you will find that the kinds of changes Page made to the website are indicative of Page’s commitment to excellence.
What it Does
The ezine directory literally sorts and rates ezine publications so that marketers can go into an advertising decision without the fear of the unknown looming over their heads. You could say the directory is a Yelp! for network marketers. One of the directory’s newest benefits enables members to rate and publish comments about their experience with each ezine as they use them. Charlie Page is also making it a point to try as many publications as he can so that he can weigh-in with informed comments.
Benefits and Tools
Other than the fact that the owner of the directory is personally involved in the success of every aspect of the service there is a pretty impressive list of other benefits and features to which members are privy:
*Members can use their solo ads on the Directory of Ezines website to get exposure
*Personal ad consultations with Charlie Page
*One custom written solo ad (that’s worth about $200)
*Opportunity to become an affiliate and earn $90 per new directory member enrolled
*Get access to more ezine publication choices than before
*Access to non-ezine publication lists
*Ad swaps
*Ad labs
*More up-to-date information about each ezine
*Members will no longer see statistically unused features
*Only respected publishers with good feedback will remain in the directory
Ad Labs
I have to elaborate on the ad labs because this resource gives value to members on multiple levels. Charlie Page has committed to buying ezines and then sharing about his experiences (good and bad) with members. He will write ad copy for popular direct sale marketing opportunities and let members walk out of the lab knowing what works and what doesn’t.
Members are allowed to copy letters from Charlie’s own marketing campaigns and the great thing is they’ll already have a good idea of what works and what doesn’t when they launch the campaign. Ad Labs enable members to have a “test-run” thereby keeping the risks and capital exposure very much on the low side.
Summary
Directory of Ezines can really help network marketers and affiliates cut through the resource clutter to get at something that works. The cost of a membership is about 54 cents a day, or $197 per year. If you do a lot of work with ezines or hope to market your business this way in the future, Directory of Ezines may save you a lot of time and money- two resources we can’t have too much of in this business.
