Don’t Be a Slave to Mass Media Rubbish

perry marshall google adwords

Are you a news junkie?  Prepared to admit it are you?  Or perhaps you quit the habit years ago.  If os, congrats.  But for ‘squillions’ of people they cannot live without their news programs.  Problem is that these programs can rob you of your dream and your positive attitude.

Google Adwords doyen Perry Marshall recently wrote an article about this very topic last week.  Here is what he said:

“I know that CNN is ‘normal’ to ‘normal’ people. But I also realize, most normal people accomplish fairly little in their 70 trips around the sun. Those of us who are going somewhere in life have better things to do than listen to relentless droning about 147 tragedies that we have no ability to solve.

Right now, especially with the Gulf oil spill, the world is AWASH in negativity.

You as an entrepreneur MUST fight this. Proactively. Because if you don’t it’ll kill your business, kill your sales, kill your dreams and everything you really care about.

Watching CNN while you eat breakfast is like visiting a cholera epidemic at a refugee camp and letting sick people drool on you. Then changing their bedpans and rubbing your eyes and licking your hands.

Listen up: The mass news media is NOT your friend.

They exist for the purpose of selling you fear, paranoia, and prescription drugs.

Not only must you protect yourself from the constant, incessant paralysis of depression, you need to combat it with your customers.

You need to tell them what’s GOOD. You need to greet them with a smile and with encouragement.

You need to talk about what’s HAPPENING.

You need to celebrate little tiny victories EVERY SINGLE DAY. And… when you have a major victory in your life, you need to telegraph it to encouraging people who will celebrate it with you. Because GOOD NEWS is NEWS INDEED.”

He makes a great point doesn’t he?  One of the things I like about Perry Marshall is that he is not a one dimensional tech bore.  He really thinks deeply about success and why some people have it – and others languish.

So where to from here?  Get rid of all negative influences from your life, including these ghastly news programs.  But don’t forget some of the other bad influences – gossip, bad relationships, as well as mental and physical clutter.