If you run a home business with a network marketing aspect, you should find this post helpful. Even if you’re an affiliate marketer or a top tier marketer, I know you’ll get benefit from it.
Apart from selling products, your income will grow when you become effective at building teams. And that’s where effective messaging comes in. The best messaging talks directly to the prospect – they believe that it was written just for them.
I remember a story about messaging when I was running sales teams decades ago. Every Monday we’d hold a sales meeting, and I would give a talk. Sometimes the discussion was expansive and enthusiastic, but if sales were down I often administered some tough love in the form of an exhortation for backsliders to lift their game.
I lost count of the number of reps who came up to me afterward, and said ‘Were you talking about me?’ My answer was always the same: ‘maybe I was, maybe I wasn’t!’ Off they went with a perplexed and concerned look on their face (they thought I was picking on them.)
Messaging can be like that.
But the point is that the best messaging should engender a feeling in the minds of your reader or listener that you are talking directly to them. Ever had that happen to you? Ever read an article or a blog post that really ‘clicked’ with you? Say yes. So now that I’ve got your attention, let’s look at some of the key points about this important topic.
Broadly, messaging can be anything you do or produce that your leads or audience will see or hear.
So in answer to the question – what is messaging? Messaging is this:
The rest of this post will be devoted to text-based messaging.
This one is a bit of a no-brainer, yet few marketers get it right.
In its ultimate manifestation, good messaging can take people from being cold, skeptical and cynical to a point where they want to do business with you. In other words, it will help you generate more leads, customers, team members, and of course income.
On the other hand, bad messaging will turn people off. Too many websites are full of bland clichés that people are only too well aware of – they see them on your competitors’ sites too.
Good content can also dispel myths and negatives about your type of business whilst at the same time it will educate and build desire. In fact, great content can act as a catalyst for action – more visitors will make an inquiry.
So the imperative for you is to break free from the pack of other ‘me-too’ network marketers who still use traditional offline methods and transform your messaging into a potent strategy that educates, informs, differentiates and builds desire.
Back in 2008 I started my first blog. It was crude and amateurish. Nevertheless within a couple of months my conversions had jumped significantly. Why? I sent prospects to my blog and instantly they could see I was a serious marketer and knew what I was talking about. Credibility went through the roof.
It is important to note that at that early point, the blog wasn’t producing any traffic in its own right. So for me the blog wasn’t a traffic and lead generation tool; it was a conversion tool.
So that is my advice to you. If you have a blog or planning on starting one, look at it as a way to boost your credibility, and hence your conversions.
Of course, if you’re a traditional network marketer you may not need a blog. If you’re already doing well with tried and true strategies such as cold calling etc, keep doing it. But if you crave a sweeter way to generate leads and boost your conversion rate, having a blog could be a game changer for you.
Lots of reps spend money on ads. Some still use predominately offline media, such as print ads. But businesses are increasingly using online ads to get their message out. Ad platforms like Google Adwords and Facebook have snaffled up billions of dollars in revenue from business that want to get some online action happening.
But here is the problem.
If you’re sending visitors to a typical undifferentiated company sponsored page, which makes the same old claims in the same old way, your conversions will drop like a stone.
I suggest you put your ads on hold and embark on a messaging audit for your capture pages and your blog, as a number 1 priority.
I hope you enjoyed today’s post
From Kim Willis
The Digital Nomad
This post is a truncated and modified version of the original. You can see it on my other blog:
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I've been an online marketer since 2006. During that time I've learned alot and made a full time living from month 1. I established this site to share my knowledge with you. Who knows - maybe you will change your life, just like I have.