Facebook Group Challenge #3 - Your Potent Content Strategy - Internet Marketing From Home

Facebook Group Challenge #3 – Your Potent Content Strategy

facebook group challenge

Hey, welcome to Lesson 3 in the 10 Leads in 7 Days Challenge

If you want to review the other lessons do it here.

Hopefully, you did your homework from Lesson 2 and you’ve added your first members/leads to your Facebook group.  If yes, big congratulations to you.

Don’t forget to visit The Tribe Builder Community group, and celebrate your wins every day. Not only will it make you feel good but it will also give a shot in the arm to other participants. It’s always good to be a giver, right?

So first up I want to do a recap.  From there we can talk about target marketing and content – how to use content so people to ‘lean forward’ and become hot leads for you.

But before I do that – as a refresher – here  is why this Facebook Group strategy has the edge over most or all of the others:

Simplicity, Effectiveness, and Speed

Yes, a Facebook group is simple to set up, and if the right strategy is employed, it can be super efficient at producing leads and sales.  It can happen very quickly too.

Target Marketing 101

First up I’m going to talk about target marketing.  I need to do that because the content strategy of your group will be determined by the needs and interests of your target audience.

If you’re in the affiliate marketing or network marketing space you may want to appeal to that segment of your market that is primarily interested in products.  On the other hand, if you’re building teams and recruiting other business builders, your messaging strategy will reflect that reality.

An important point is that you should not mix the two.  If your focus is to recruit, your group should be about business ideas and methods.  If your focus is on products then you should only include content that relates to the features and benefits of buying and using your products.

Profile of Your Ideal Prospect

If you haven’t already done so you should develop a profile of your ideal candidate.  To make it easy ask these questions about your ideal prospect:

  • Niche
  • Age range
  • Male or female, or both
  • Location
  • Income range
  • Marital status
  • Occupation
  • Like and dislikes
  • Hobbies
  • Worldview
  • Other aspects

Let’s now look at the first point – your niche or target market.

What Keeps Your Niche (Target Market) Awake At Night?

Prospects have pain points and hot buttons.  It would serve you well to be very clear about them.  So, answer this question about your ideal prospect:

What keeps them awake at night?

The objective is to understand their pain points.  When you know what they are it becomes much easier to construct a content strategy.

Content should satisfy a few objectives:

  1. Remind them of their pain
  2. Give them relief when appropriate

So you could develop simple post ideas that revolve around these two topic categories

So it’s safe to assume that there are plenty of people in your niche who have problems and would love to get them solved.  If you’re a product seller you will become adept at knowing why people would buy your product, the problems they have, and how your product will solve them.

On the other hand, you’re primarily recruiting and building teams, your ‘product’ is the opportunity you’re promoting.  So, for high ticket affiliate marketers it’s going to look something like this:

  • Driving traffic
  • Generating leads
  • Making sales
  • Cash flow
  • Tech issues
  • Brain overload
  • Staying motivated

For network marketers it might look a little different:

  • Generating leads
  • Recruiting new team members
  • Making sales
  • Cash flow
  • Helping team members duplicate and make money
  • Minimising team attrition
  • Staying motivated

If you’re primarily in the recruitment/team building game, one of the easiest and fastest ways to grow your business is to target other marketers.  What type of marketer?  Struggling marketers.  The reality is that 95 percent of these people are not making significant money.  So, you have plenty to choose from.

So to refine things a little, you could break it down a little:

  • MLM people
  • Affiliate marketers
  • Opportunity seekers

Your Bedrock – Great Content

It doesn’t matter how many ways you slice it when it comes to the online world, the name of the game is content.  The internet is a content-rich platform.  Certainly, there is a lot of content online.  Vast amounts of it.  The good news is that most of it is crap – so it leaves the door open for you.

Not that you need to be a great writer.  On the contrary, a plain jane writing style is all you need.  The main thing is to craft content that hits the spot with your audience.  Even mediocre content, providing it’s 100 percent relevant to your audience, is good enough in most instances.

Keep in mind that I’m not talking about writing a lot of content.  To succeed with Facebook the way to go is to create short pieces of content, and post them every day.

Above All, Be Helpful

Point 2 above is about giving relief.  Relief could come in the form  of tips and other ideas that will help the reader gain some clarity about the steps they should take to solve their problem

The Limitations of Helpfulness

It is vital that you find a balance between helpfulness and the commercial imperative to generate leads and sales.  Certainly, tips and ideas should be more about what they should do to solve the problem, and why they should do it, than it is about in-depth lessons on HOW to solve it.  So focus more on the ‘what to do’, rather than a full-on ‘how to do it’ exposition.

 The KLT Factor – The Key to Easy Sales

So let’s talk about the trust issue.  In reality, it forms part of a larger topic or formula, which we call KLT or Know, Like, and Trust. Ideally, you want people to trust and like you.

There are different ways to build trust, no doubt.  One of the best ways to do is via a Facebook group.  But this on the proviso that your content stacks up.

Don’t ever forget it!

Now that you know about KLT, what specific methods can you use to get lots of it happening in your business?  Take a look at the next section.

How to Build Lots of KLT

There are many different ways to establish KLT in your business (and remember that each person who values your guidance becomes part of your ever-increasing tribe).  Take a look at my list:

  • Blog
  • YouTube
  • Forums
  • Guest Posting
  • Interviews
  • Podcasts
  • Twitter
  • Instagram
  • Facebook Pages
  • Commenting in FB Groups
  • Facebook Personal Profile Strategy
  • Facebook Ads
  • Your Facebook Group

The Best and Fastest Way to Build KLT

Check the above list again.  All of the tactics are good and all of them work.  But if I had to pick one there would be no doubt in my mind what it would be….

A Facebook Group

 Here is why the Facebook Group strategy has the edge over most or all of the others:

 Simplicity, Effectiveness, and Speed

 Yes, a Facebook group is simple to set up, and if the right strategy is employed, it can be super efficient at producing leads and sales.  It can happen very quickly too.

Three Types of Content For Your Group

So, what tpye of content for your group?  Essentially there are three types of content:

  1. Value Driven Content
  2. Engagement Producing Content
  3. Lead Producing Content

Content Type #1: Value Driven Content

Value-driven content should conform to the following requirements:

  • Helpful
  • Relevant
  • No links
  • Non pitchy
  • Text or video

Example of Value Driven Content:




If you’re creating text-based posts keep the post size to one or two paragraphs.  Until you develop more skill, videos should not be longer than 5 minutes.

Frequency: You should create one value-driven post a day.

Content Type #2: Engagement Producing Content

Here are two reasons why you MUST get engagement happening on your personal profile:

  1. More credibility for you
  2. Facebook rewards you by displaying more of your content to your friends.

There are many ways to use content to get more engagement.  For this lesson, I will offer two of them today: Ask Questions.

Asking questions in both your group and your personal profile will almost always produce a response.  The questions can be business related or social related.  It doesn’t matter.  Here is a small sample of questions I’ve asked in my groups:

  • Which is more important to have when building your business. Skills or passion?
  • Why do you want success? What’s driving you?
  • What’s the best way to create a good habit? What has worked for you?
  • Do you ever get the blahs? If so how do you get back on track again?
  • Do you remember your first online commission? How much was it?
  • What is your number 1 problem now: generating leads or converting them?

Content Type #3: Lead Generating

Can you generate leads from a simple Facebook post?  Certainly.  No doubt about it.  There are different ways to do and different types of posts you can use.  Here are a few categories:

Free Report Post.  Offer a free report, cheat sheet or video.  Post the offer on your wall and inside your group.

Example of Free Report Post (Promoting a Business Opportunity):

Facebook Promotional Post







Action Steps For Today’s Lesson

Homework for today is simple:  Create 3 posts – value-based, engagement producing and promotional.  Don’t sweat over them too much – it should only take about half an hour to do all three.

Celebrate your wins daily.  So, head on over to The Tribe Builder Community group and share the good news.  Even if you only add one new lead/member to your group today, we want to know about it.  Be proud, be loud.


Who Is Kim Willis?

In 2006 Kim was looking for another source of income.  He was fascinated by the Internet, even though he didn’t have a clue as to how it worked, or how to make money from it. But he knew some people were making money, and he liked the idea of working from home – or anywhere for that matter.

Finding the right business model was a challenge. But within a couple of months, he found a great educational product, focused on wealth and self-development.

He also liked the high-profit margin, as well as the marketing system the supplier company had developed. Less than a month after starting in September 2006, he made his first dollars. Since then he has sold millions of dollars of products and services, using a high ticket formula he has perfected. To learn how he does it, make an inquiry – High Ticket Formula.

About the Author Kim Willis

I've been an online marketer since 2006. During that time I've learned alot and made a full time living from month 1. I established this site to share my knowledge with you. Who knows - maybe you will change your life, just like I have.