Hey, welcome to Lesson 6 in the 10 Leads in 7 Days Challenge.
If you’ve missed any of the other lessons, click HERE
Hopefully, you did your homework from Lesson 5 and sent some follow-up messages to some of your leads. If yes, big congratulations to you.
Don’t forget to visit The Tribe Builder Community group, and celebrate your wins every day. Not only will it make you feel good but it will also give a shot in the arm to other participants. It’s always good to be a giver, right?
Conversion Is More Than Following Up Leads
Following up leads – as discussed in the last lesson – should be a core activity for you. But if you want to make it to the upper echelon of elite marketers you need to do more. If you take the traditional approach you’ll probably spend a lot of your time following up leads that are lukewarm at best. At worst they’re barely interested in what you’re offering.
So, to move to the next level you should be looking at ways to generate better leads – warm to hot leads. And qualified leads too – people who have a need and the ability to pay for your solution.
You Want Warm to Hot Leads
As discussed in a previous lesson there are different types of leads. I prefer leads that are warm or hot. I also like to qualify them before I spend time with them. What does qualification mean?
They have a sense of urgency – they want to solve their problem now
Your solution will fit perfectly with their need or hot button
They have financial capacity to pay for your solution
Primary Elements In a Sophisticated Sales Conversion Strategy
Superior Text-Based Content
I suggest that you constantly work on your writing skills. You don’t need to be a high-level writer; just write good content that hits the spot with the reader. So it needs to be relevant and easy to read. Break up the text into small paragraphs and sentences. Strip out words that are superfluous and don’t add to the post. Above all, pick topics that you KNOW your audience will love. You want the ready to think that you’re talking directly to them.
Done correctly Facebook Live can be quite powerful. Consider using in in your group and also via your personal profile. How will it improve your conversions? Do it correctly and you will build desire, a pre-requisite for enhanced sales conversions.
Although pre-recorded videos don’t have the same sense of spontaneity of a Facebook Live broadcast, uploaded videos can still be a potent way to also build desire and instill belief. You want the viewer to form a view that you are the person they want to do business with.
Better Group Engagement
More group engagement creates a community environment. In turn, it will capture the attention of more members and encourage them to elevate you and the group in their thinking. This naturally will feed through into higher conversions.
An Active Personal Profile
I’ve discussed this issue previously, but suffice it to say that if your personal profile is ‘alive’ you will get a boost to your authority, and ultimately your conversions. Say no more.
Facebook Messenger is probably the most powerful social media tool available today. Enhance the quality of your conversations on Messenger and you’ll make more money. Simple as that.
Run a regular Zoom call series (using Zoom software) for members of your group. Choose topics that you know that your members will love. Make it mandatory that they register for the call (you do this in the Zoom back office). Then, follow up each person who registered on Messenger.
Webinars are one of my favorite conversion methods. They offer the following advantages:
Higher Average Sales Value
More Credibility and Authority
This is a form that prospects can complete before you do a call with them. The form should ask questions such as:
Goals and dreams
Timeframe for attainment
Reasons why they haven’t reached their goals till now
Roadblocks to success
Strengths and weaknesses
3 Way Calls
Conducting interviews with qualified leads is a smart thing to do. A variation is a 3-way call. It works on the basis that you, the prospect and a person in authority, join the call. The person in authority is the one who conducts the call. Your job is to introduce the prospect to the authority. You should also edify (i.e., build up) the authority. This will help ensure that the prospect gives the authority the respect that he or she presumably deserves.
Expand People’s Vision
It might start with people’s pain points and hot buttons, but it doesn’t end there. Your primary job is to expand people’s vision of what is possible with your business or product. When you do that, your prospects will get excited. They will instantly recognize that no one else talks like that to them. It is at that point the chances of them joining goes through the roof. Why? You got them excited about their future potential. But more than this – you also demonstrated you are the leader they’ve been looking for.
Shift Beliefs and Paradigms
When you expand people’s vision, you will automatically shift their worldview, even if only in a small way. But integral to this process is the need to help people shift their views about business and the best way to make money from it.
Many internet marketers continue to hold firm to failed concepts such as ‘push button easy’, paid traffic only methods and the like. If you can help them make a shift towards concepts such as warm audience building and attraction marketing, you will be rewarded with abundant sales from an ever-growing band of raving fans.
It is beyond the scope of this short course to fully explore this concept. And it needs to be said that it’s a difficult strategy to master, but it’s worth exploring in the future.
A SIMPLE SUCCESS FORMULA: Webinars + Interviews + Effective Follow Up
One of my favorite sales funnels uses a webinar format in conjunction with a follow-up procedure. One key element of this simple funnel is a one on one strategy call. To get people to the point where they are ready to do a call with you, it may require a little bit of follow up activity via Messenger.
In my experience when I run a webinar, I usually get a few bookings for an appointment straight away. When I follow up each registrant more appointments are invariably booked – in the days or weeks after the webinar.
In regard to the webinar, well, it’s a big topic, but here are a few pointers:
Pick a Relevant Topic. By now you should be crystal clear on the concerns and hot buttons of your target audience. So, create a training format based on one of those concerns.
Avoid the Big Sales Pitch. Lead with value – 80 percent pure value.
Promote Your Webinar Properly. Promote it in your group, on your personal profile, and on your business page, if you have one. If you have an email list send your subscribers a few blasts. And if you’re active on other social media platforms, promote it there too.
Promote Your Offer At the End. Restrict the promotion of your offer to 10-15 minutes, max.
Action Steps For Today’s Lesson
Homework for today is simple: Focus on engagement. Reply to all of the comments in your group and on your personal profile. Then, visit three of your friend’s profiles and leave a valuable comment. More engagement will flow from those two activities.
Celebrate your wins daily. So, head on over to The Tribe Builder Community group and share the good news. Even if you only add one new lead/member to your group today, we want to know about it. Be proud, be loud.
Look out for the last lesson in the series: ULTIMATE CASH FLOW FORMULA
Who Is Kim Willis?
In 2006 Kim was looking for another source of income. He was fascinated by the Internet, even though he didn’t have a clue as to how it worked, or how to make money from it. But he knew some people were making money, and he liked the idea of working from home – or anywhere for that matter.
Finding the right business model was a challenge. But within a couple of months, he found a great educational product, focused on wealth and self-development.
He also liked the high-profit margin, as well as the marketing system the supplier company had developed. Less than a month after starting in September 2006, he made his first dollars. Since then he has sold millions of dollars of products and services, using a high ticket formula he has perfected. To learn how he does it, make an inquiry – High Ticket Formula.
I've been an online marketer since 2006. During that time I've learned alot and made a full time living from month 1. I established this site to share my knowledge with you. Who knows - maybe you will change your life, just like I have.