Facebook Lead Machine - 8 Ways to Crush It On Facebook - Internet Marketing From Home

Facebook Lead Machine – 8 Ways to Crush It On Facebook

facebook lead machine

Facebook Lead Machine – 8 Ways to Crush It On Facebook

If you want to generate leads on Facebook  – without spending ANY money on advertising – I have good news for you today.  But first a reality check.  There’s a right and wrong way to generate leads on organically on Facebook.  But sadly most people mess up big time.  So I recorded a series of videos which covers some of the techniques you can use.  Indeed, I have included two of them in this blog post.

But before I share some of these ideas with you, I want to address an objection I hear from a lot of people.

Some people say that these organic strategies take too long to produce tangible results.  But that is not true.  You can get business flowing within a few weeks, providing you execute the strategy effectively.  Not only have I converted many Facebook friends into paying clients, I’ve helped others do the same thing.  So review the tips I’ve covered here, then resolve to make it happen in your business.  Enjoy!

Tip 1: Make a Friend, Be a Friend

So you’ve added someone as a friend on Facebook (or accepted their friend request, whatever).  What now?  Well, the first thing you should do is reach out to them.  You can do this in two ways:

  •  A thank you note on their wall
  • A personal thank you via the private chat facility.

Whatever you do, don’t pitch them.  First impressions do count, and social media is about being social, so be smart about this.  In the first instance, all you should do is tell them you are happy to be their friend.  You could also ask a question or two about something they have in common with you.  Whatever you do, don’t grill them.  Just let it flow naturally.


Tip 2: Make Your Wall the Hub – Not Your Business Page

If you’re a person to person marketer, I suggest you give more weight to your personal profile than your fan page (assuming you have one).  People seem to be wedded to the idea of a fan or business page, but frankly, if you’re not going to run Facebook ads, the benefits are marginal.

In my experience engagement (which is one of the keys to social media success) is way higher on a personal profile than it is on a business page.  As a person to person marketer you want to make sure that the ‘know, like, and trust’ factor is working in your favor.  Indeed, the know and like factors work better on your personal profile because they get to see the other side of you – the social side.  Trust can be established with a consistent posting program combined with the posting of quality authority boosting content.

Here is my quick video which further expands on the point:

Tip 3: Get Your Facebook Wall Buzzing

It’s vital to have a living wall.  You’ve probably visited other people’s walls and noticed there hadn’t been any recent activity.  How does that look to you?  Not great, right?  You don’t want to be that person, so you need to make the commitment to be active on your wall.  So here are some things you can do:

  • Vary Your Content.  Include social, business and feel good motivational content.
  • Post Multiple Times a Day.  If you don’t get in people’s faces every day, they’re going to forget all about you, in no time flat!
  • Keep Adding Friends.  The more friends you have, the more likely it is that you’ll find people who are worth talking to.
  • Encourage Engagement.  See below for other tips that will help to get more engagement happening.


Tip 4: Write One Text-Based Post  a Day

Despite the increased usage of video-based content, text-based posts still play a vital role in the social media landscape.  Some people are too busy to watch a video, whereas they can quickly scan a text-based post.  My feeling is that in the future many people will tire of spending (wasting?) so much time watching videos.  So for me and I suggest for you, I always include one or two text-based posts a day


Tip 5: Reply to All Commenters

When someone comments on one of your posts, make sure you give them a courtesy of a reply.  Thank them for the comment and perhaps also stretch the conversation further by answering with another valuable point, and maybe even asking the commenter a question.

Here is my quick video which further expands on the point:

Tip 6: Open Your Wall

First up you can change your settings to Public so that everyone can see your posts.  Another thing you should do is to allow posting by others.  This is crucial because it will show people that you are a valuable person.  The type of posts you want to encourage is a warm, congratulatory type of post from some of your friends.  This will bolster your credibility in the eyes of your buddies.  Some people say they don’t want to open their wall because of the potential for spammers to post junk on your wall.  But my experience has been that the spamming activity is minimal.  If someone does it I remove the offending post and block the person.  Problem solved.  So, open up your wall!


Tip 7: Post and Comment On Other People’s Walls

To be effective with social media you need to be always thinking of the other guy.  One of the ways to do it is to invest 20 minutes a day commenting and posting on your friends’ walls.  In the early stages you probably only need to do it three times day.  The cumulative effect of this activity will pay off in the weeks and months to come.


Tip 8: Have One On One Chats

I am a big believer in using the Facebook personal messaging tool.  If someone makes a comment on one of my posts I try and thank them and get a discussion going via the PM  facility.  Sometimes these discussions can lead to opportunities to do business.  How do we do that?  That’s another story for another day.  Want to find out sooner?  Join my free Facebook group and learn how we do it:  SOS Facebook Community

Please make a comment below.)

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Time to Comment!

Have you used Facebook to generate leads?

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What results have you had?

Make a comment below!

About the Author Kim Willis

I've been an online marketer since 2006. During that time I've learned alot and made a full time living from month 1. I established this site to share my knowledge with you. Who knows - maybe you will change your life, just like I have.

  • Hi Kim,

    You’ll probably remember that I was very unsure about implementing your tips here when I first came across them.

    But how pleased I am that I did. They have worked SO well for me in my business – and I’ve made some real friends too.

    As most of my FB friends are business related, I had to give my family a stern talking to about their tendency to make “Oh, now what?” type comments on my wall. But they have kept quiet, and may even be wanting to hear more themselves in time.

    One little change I’ve made is about opening my wall for people to post on, because there are people I’m “friends with” who post and tag me in their business related posts and I DON’T want them on my wall… either because they’re not my style or they’re in a business I no longer want (need!) to be associated with since implementing your advice. I’ve set my profile so that I can approve posts before they show. Some I approve, most I don’t. In time I hope they may come round to my way of thinking 🙂

    I’m glad your predictions about people getting bored with all those videos seem to be coming true. Life’s too short for me to sit listening to someone’s video – I probably watch and enjoy their “introducing themselves for the first time” video, and educational videos are good too, but I don’t want a day-to-day commentary about their lives. I’m a “reader” first and foremost, but other people may have different styles of learning.

    Anyway, thanks for this refresher of what I learned from you last year. It’s helped me so much and popping in and out of your group is one of the more pleasant parts of my day.

    Joy – Blogging After Dark

  • Hi Joy,

    I’m with you. I’m a reader – first and foremost. Sure, I like to watch instructional videos – a super effective way to learn. But when I see a wall of videos on my Facebook news feed I have only one reaction – ugh. I think Facebook Live is overrated too – too many egomaniacs with nothing to say. There is a place for it, but let’s get the balance right. Text first, then pics and videos.

    Thanks Joy


  • Hey Kim,

    I really enjoyed a lot your video. It is fully informative regarding subject. You have shared amazing tips – these have definitely good impact on our business. Now-a-days, social media become a prime weapon to win business war.

    Facebook has evolved far beyond a digital hangout platform crowded our friends. Buying and selling albeit informally sprung up on the social media platform long ago. We have always believed in the fact that no feature or app will come into existence in the landscape of social media without the ulterior motive of monetization. Eventually, thanks for revealing a light on this topic.

    With best regards,

    Amar kumar

  • Hi Amar,

    Facebook has become a great place to do business. Who would have envisaged this ten years ago? Not me.