Many marketers have complained that Facebook is mean to them! I’m referring to the fact that Facebook has closed down thousands of accounts of advertisers in recent times.
But its pretty clear that if you play by the rules you won’t have any problems with Facebook. Here is something that may surprise you…..
Facebook does NOT have a problem with affiliate marketers. They are happy to run your ads providing that they do what Facebook wants them to do – enhance the user experience. That is all they care about it. When they review an ad or a web page the question is always asked – ‘will this enhance our user’s experience?’ If the answer is yes you won’t have any problems with Facebook.
Facebook is very big on trust, so anything that threatens to break the bonds of trust between Facebook and the user is frowned upon. Advertisers that use fear, hype, exaggeration, and deception will be stomped on. Even techniques such as video players with no player controls (which essentially dis-empower the user) will not be allowed.
A red flag for Facebook is complaints or deletions from users who see an ad they don’t like. This acts like a trigger to Facebook to investigate your account
If you send users to a sales page with a typical video sales letter, you’re asking for trouble. Facebook does not like hidden player controls (as stated), hidden/delayed order buttons, or video autoplay. Facebook also does not like pages (video or otherwise) that don’t identify the business and its model.
If your ads are getting a high number of negative comments, beware. Facebook monitors this including the deletion of negative comments which makes it look like you’re hiding something.
What experience have you had with Facebook ads?
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