Google’s keyword tool is free, easy to use, and easy to reference. The work that you build on their website is downloadable in text or CSV formats.
We’ve spent some time this week looking over the best ways to prime your website for optimal traffic flow by focusing on what you can do on your own to choose the best keywords for your business. But, if you don’t care to reinvent the wheel and want a bit of guidance, try Google’s free keyword tool for size. You will love its analytical capabilities.
How to Use Google’s Free Keyword Tool
The tool is Google-based which means the information you collect about the popularity of specific keywords is relevant only to the Google search engine. The tool will give you keyword suggestions and guidance based on historical Google search engine results.
The Google free keyword tool measures the volume of searches done for identified keywords. Approximate search volume per year is categorized into global and local results. Users can also see how steep the advertising competition is for the specific word or phrase.
Google Keyword Tool Options and Features
There are a plethora of options available for customization and organization of the data you collect from the Google keyword tool. Below are a few of the features:
-Select the country you’re targeting with your keywords. You’re able to choose specific countries or all countries if you’re addressing a global market.
-There are two ways to get keyword suggestions from the Google keyword tool: choose your own keywords or input a URL. You can input the keywords that come to you, select the option to see synonyms (you can always uncheck this later) to get more ideas, and see how well they perform.
-If you don’t want to select your own keywords, you can input the URL of a company that ranks at the top of the search results page for your niche market, and plug that into the Google tool. By inputting a top URL, you’re enabling Google to choose keywords for your webpage from a website that already ranks at the top of search engine results.
-You can move back and forth between selecting your own keywords and using URLS to locate the best words. You won’t lose information you’re collecting from either method.
Google Keyword Tips
-You can add and remove information columns much like an excel spreadsheet.
There is probably more information than you really want or need at first.
Best practice; enable all columns initially and then remove columns as you decide what you do or do not need.
-Make sure that “match type” is selected on one of the information columns. This will enable Google to only give you statistics on keywords that are an exact match to your own. If you don’t “match type” you will get inflated statistics as the search engine pulls data from a broader content base.
Google Keyword Tool and SEO and PPC
If you use PPC advertising or if you’re researching the medium, the Google keyword tool will analyze the estimated cost per click for specific words based on the click rate. You can even select negative keywords to make sure searches for unrelated topics aren’t included in the ad estimate.
If you’re trying to determine the usability of your keywords, the Google free keyword tool will enable you to see what keywords and phrases return a higher volume of clicks. You’ll see an entire list of related phrases on one page so that you can see the nuanced differences in search engine results for a phrase such as internet marketing.
Final Thoughts on Google’s Free Keyword Tool
Keep in mind that the keyword statistics are estimates just as the projected click costs to use PPC services are estimates. The best way to see if this Google Keyword tool will make network marketing easier for you is to try it out for yourself. After all, what do you have to lose? It’s free.
Like this post? Make a comment and share it if you want more good content. Cheers, Kim Willis