Core Concepts

Category Archives for Core Concepts

21 Ways to Build a Cult Following (For Your Business). Part 2

WAY 7. Sense of Self The paradox of successful cults is that one of the reasons people join it is that they are made to feel individual and distinctive. This is despite the fact they have joined a group that promotes a particular worldview. It can be a juggling act to convince members they are […]

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Make Money From Home Online – Why It Won’t Work For You

You Can’t Treat Your Business Like Crap (and Expect to Make Money From Home Online) Make money online from home.  It’s such an alluring prospect.  It’s a seductive pitch isn’t it? It was for me. I started thinking about it way back in 2005.  But things got in the way, and I didn’t start till […]

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21 Ways to Build a Cult Following For Your Business. Part 1

WAY 1. Push Back Many people love to push back against the traditional way of doing things. You can set yourself apart from the norm by articulating a clear difference between your cult (business or otherwise) and the status quo. See yourself as an agent of change, a provocateur, and a maverick. Where is my […]

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Hunter or Farmer. What Type of Marketer Are You?

Sow the Seeds, Cultivate the Soil, and Prepare For Your Harvest Some marketers aren’t sure whether they’re Arthur or Martha. The conventional view amongst many is that marketers need to be hunters.  They’re the ones who see prospects as quarry waiting to be hunted and devoured. But the problem is that few people have those […]

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Baby Boomer Retirement Options In Australia and Beyond

Why Many Baby Boomers Should Be Worrying Many baby boomers are worried.  Why?  They’re scared they’ll run out of money.  They also hate the thought of drastically reducing their lifestyle to make ends meet.   Let’s face it many boomers are not exactly into frugal living. Over the years, many have wasted money on all sorts […]

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MLM Passive Income BS

Can You Create Passive Income With MLM Programs? I seem to get pitched daily by people promoting MLM programs offering passive income. Here is the problem. If the so-called passive income depends on an army of uncommitted people to produce it, count me out. I’m not gonna hang my hat on a bunch of people […]

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Your Internet Business ‘Side Venture’ (a Profitable Way to Quit the Rat Race)

An Opportunity Too Good To Pass Up If you want out of the rat race, like yesterday – I have an opportunity for you.  It’s a way to create a six (and even a seven) figure income.  And travel the world, just like me. In the last few years, I’ve been to countries like USA, Mexico, […]

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The Myths Of the No Traffic Marketers

You Don’t Have a Traffic or Lead Problem – You Have a Conversion Problem If you listen to the average business owner, you’ll be lead to believe they have a ‘traffic issue.’ They can’t get enough visitors to their web page… or their list is too small to make a sale… or blah blah blah.  In […]

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6 Principles For Network Marketers In The Online Age

Out With the Old – The New Way to Build a Network Marketing Business Online (Or Even Offline) A lot of people have tried to build a network marketing business online.  But here is the problem.  Online strategies are often complicated and – believe it or not – slow.  Success loves speed, especially in the […]

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Whacky Extroverts and Raging Introverts

Can Introverts Succeed in Business? I was raised by two women. My Mother and my Grandma. My mom was the most introverted person I’ve ever known. On the other hand, my grandma was the polar opposite. She always seemed to be cheerful which explains why her nickname was ‘gay’ (as in happy, not queer). But […]

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