He built four, multi-million dollar businesses in six years but success did not easily come to marketing guru Ken Dunn.
In his 15 years as a police investigator, Dunn was earning a good salary- $100,000 a year. But with $250,000 in credit card debt, a mortgage, and car payments, what he made was evaporating quickly and not supporting his lifestyle.
When his son was born in 2001, Dunn knew he had to reexamine his income stream. When a friend mentioned the benefits of direct sale marketing, Dunn decided to give it a try. Ken Dunn didn’t know if multilevel marketing would fit him, but he did like the idea of making a residual income.
Secrets of Simplicity and Ken Dunn
In his first two years, Ken Dunn had a marketing team that spanned the world and was made up of thousands of marketers dispelling the idea that this would ever be a part-time business for him. When people asked him, “what’s your secret? “Dunn told them he didn’t have any. As more people in the MLM industry sought after him for answers, Dunn decided to share what he knew and created his SecretsofSimplicity.Com website.
What he knew was that it wasn’t about making phone calls at a specific time of day but about being the kind of person others want to get to know. Dunn says network marketers should ask themselves:
-How can I become a better person?
-What are my strengths?
-What moves me-what am I passionate about?
Ken Dunn’s Leadership Model
Ken Dunn’s leadership model evolved as he gathered experience. In 2004, some of Dunn’s top executives left his team- saying Dunn’s leadership style was dictatorial and impossible. Dunn learned from these early mistakes and began studying various leadership models. Today, over 100,000 people make up Dunn’s down line and his top executives are some of the MLM industry’s brightest and best.
10 Characteristics of Successful Leaders According to Ken Dunn
Dunn’s philosophy is simple- concern yourself with making 10 million more connections than 10 million dollars and the dollars will fall into place. He studied the characteristics of the world’s greatest leaders and condensed them into 10 characteristics they all had. People like John F. Kennedy, Bill Gates, and Warren Buffett were on the list.
1. Mentor someone else and have a mentor yourself.
2. Do your job better than everyone else.
3. Understand what makes you passionate.
4. Communicate professionally.
5. Display confidence.
6. Multitask while minding the details.
7. Think how you can make people gravitate toward you.
8. Inspire loyalty and trust by serving people.
9. Don’t live in the past, live for today.
10. Be driven by action.
Ken Dunn’s MLM Philosophy
Building a six figure income takes less talk and a lot more action. Ken Dunn encourages network marketers to keep it simple- be the leader they’d want to follow and be the person they want to be and the down line will come, along with the success.
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