I know u internet marketers hate this offline stuff. But the fact is that offline strategies (including ‘warm’ market) work faster than online strategies. And speed is the key. If you grow slow, how are you going to attract people?
This is network marketing/direct sales. It’s about duplication so you can create leveraged income for yourself. You can’t do it alone. Linear income is to do with one income stream emanating from your efforts alone (the employee/self-employed model).
On the other hand, the entrepreneurial model is about creating leveraged income streams not dependent on your efforts.
Bottom line: True entrepreneurs are always looking at ways to leverage their time. Capiche?
Most newbies miss this point completely – they just don’t get it. They think it’s about them all the time.
These unreconstructed E or S Quadrant people (a la Rich Dad Poor Dad) fail to understand that the Cash Flow Quadrant key is to build teams or networks. Funny really when u consider that the whole world is full of millions of networks. Family networks, social networks (Facebook with more than 600 million in their network – d’oh), business networks, sporting networks. On it goes.
It’s all about networks. We know this to be true yet somehow deep inside of us is this primeval urge to do it all ourselves. Maybe it’s the hunter instinct. We just gotta catch and kill our own. But it doesn’t have to be like that. Find a few good people, develop them, and work thru them to create – MAGIC!
Michael Gerber who wrote the E Myth talks about employee types who have an ‘entrepreneurial seizure’ and decide to go into business for themselves. They run into problems because they manage their business so that everything revolves around them (their mantra is ‘no one can do the job as good as me’). Result? They become a prisoner of their business.
On the other hand an entrepreneur knows that working thru other people is the name of the game.
By the way, it’s not about what works – it’s about what duplicates. It doesn’t matter how good you are at doing it. All that matters is whether others can do it too. Really good internet marketers for instance, are often prisoners of their own skill and ability. Few will ever duplicate what they do.
And they don’t. That is why most if not all internet centric network marketing programs wither on the vine. For most people it’s all too hard, it’s all too technical, and it’s all too SLOW. Get it?
So to round it off, if you are new to direct sales or network marketing, you should give most emphasis to offline strategies to get business happening (and to build your network of contacts). Then gradually acquire the online skills necessary to become competent in this arena, if that is an interest for you.