Advertising co-operatives have been used by smart marketers for years. The idea is each member contributes a tiny bit to increase the purchasing power of the whole community. Tribe marketing is the online version.
There are many benefits to the co-op approach:
* Authority Back Links
* Viral Facebook Posts
* Viral Twitter Tweets
* Blog Commenting
* Rankings Increase From SEO Effect
* Strongly-targeted, Fresh Traffic
* Increase in Exposure For Your Product and Business
Internet-Based Tribe Marketing Defined
Ok so you’re right into online marketing. And you want to drive more traffic to your blog or web site, right? You know as well as I do that there are loads of different traffic generation techniques and strategies. Some work better than others. In fact some don’t work very well at all. So how to sort the wheat from the chaff?
Follow the leaders. That’s the way to maximise your chances of success. Here are just a few of the strategies that top marketers employ:
- Blogging
- Article marketing
- Video marketing
- Blog commenting
- Guest posting
- Forum participation
- Social media
- Webinar marketing
- SEO
More than this we have also noticed that many on-line gurus and leaders are embracing the tribe marketing concept with gusto.
What is tribe marketing?
Imagine linking with a “tribe” comprised of heaps of like-minded marketers who all want the same thing: more traffic. Here is how it is done using the auto-syndicating content concept. Essentially you offer your content to the tribe and in exchange their content is offered to you. In turn you make their content available to your followers, which they will do for you via each participants network of of social bookmarking accounts, Twitter, Facebook and other Web 2.0 sites (or properties).
In essence Tribe marketing is a massive content syndication program.
The Automated Marketing Co-Op Concept
The basic concept with all co-operatives is that you can achieve more as a group than trying to do it all yourself. You share and then promote each member’s content. And in return they will do the same for you. Powerful.
And because the process is automated your time input is kept to an absolute minimum. Each member’s content is distributed automatically and instantly through a variety of social bookmarketing sites, micro-blogs, blog commenting, Facebook and Twitter.
To gain maximum benefit tribe marketing, you should embrace the auto-syndication model.
How Do Marketers Benefit?
All on-line marketers wants their content to rank highly on the top search engine results pages (aka SERPS ) for a given keyword or phrase. That’s a given. And although there are many contributing factors, the most important factor is back links. Both quality and quantity is key.
Having a bunch of low quality backlinks pointing to your site is ok, but more preferable is to also have some high PR (page rank) sites in the your back link mix. Google and other search engines are more likely to rank your pages higher than would be the case if you just had low quality backlinks pointing to your page.
Creating a reciprocal marketing arrangement thru the tribe marketing idea can open the doors to other collaborations, marketing deals and potential partnerships.
Getting Started With Tribe Marketing
To join “tribe marketing” movement you have two options:
The Do It Yourself Approach. You can form your own tribe by creating a new forum. One simple way is to do it via a social media platform such as Facebook. Set up a group and invite people to participate.
If you want to take it one step further you can set up a dedicated ‘tribe syndication’ site. To do it you will need to do some primary coding and marketing on your side as the administrator. You will also establish your own rules for your new tribe.
Existing Tribe Platform. This option is easier and faster. Simply join an already established tribe marketing platform like Tribepro and get into action within a couple of minutes. It’s free (there is a paid version) It’s fast. It’s easy.
Check it out and join the tribe marketing revolution today. And if you are really serious about taking your business to a higher level, see also MLSP for the Web best lead generation platform.
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