I’ve had many mentors over the years. Most were in the offline world. But I also had a couple in the online world, one of whom is still a good friend to this day (all these years later.)
But I can attribute a lot of the success I’ve had online to the early lessons I learned from my offline mentors. All I did was apply their great lessons to my online network/affiliate marketing activities. These people indirectly helped me sell millions of dollars of products online. To this day they have no idea that they helped me in my new online adventure.
The thing I like about working with a mentor is that they can often see things that I can’t see. I’m too close to my business and am often oblivious to problems until someone with a good set of ‘eyes’ alerts me.
Another reason I think it’s essential for marketers and small business people to have a mentor or coach is that they can expand your vision of what is possible. If you choose the right one, they will bring to the table lots of experience, knowledge, and know-how. So, a good mentor will expand your thinking and help you take your business to another level.
The final benefit of having a mentor is accountability. Not that the mentor’s role is to manage and motivate you. But just having someone you talk to on a regular basis will tend to lift your game. You want to please your mentor, right?
Anyway, here are some of the key things I learned from my mentors:
Building a team and selling product has little to do with your company’s excellent products etc., although it will help. It’s primarily about the pain points and hot buttons of your prospects. In other words, it’s about them, not you. Do you know what the pain points and hot buttons of your target audience is? No? You had better find out quick.
Your future prosperity will depend on it. But it’s not just about knowing what they are. You have to know how to use them effectively so that prospects will lean forward and almost beg you to show them a solution to their problem. Combine those with your passion and belief, and you’ll knock it out of the park.
If you can provide various tools, systems, and training, shout it from the rooftops. If you’ve learned a technique that can help them get off to a fast start, share it. For example, if know how to generate leads for free on Facebook or Twitter. If so, tell them you will help them get started using this simple method.
It’s where the money is. I’ve lost count of the number of times I followed up on a prospect and did business with them, sometimes a year later. Timing is everything. Some people you talk to are not ready yet. Follow them up in a month, and you may get a different response. Most marketers never follow up, or if they do, they do it badly. So, make the commitment to become a follow-up maniac.
Rome wasn’t built in a day, so the same thing applies to your business. Just as it takes time for a tree to develop its tap root, it takes a lot of time to put together a team that is fully productive. Keep this in mind. People overestimate what they can achieve in the short term but underestimate what they can get in the long term. Think of the compounding interest effect. Compound interest takes a time to snowball. Likewise, little successes need time to compound and multiply into big successes.
It might start with people’s pain points and hot buttons, but this is where it ends. Your primary job is to expand people’s vision of what is possible with your business or product. When you do that, your prospects will get excited. They will instantly recognize that no one else talks like that to them. It is at that point the chances of them joining goes through the roof. Why? You got them excited about their future potential. But more than this – you also demonstrated you are the leader they’ve been looking for.
If you want to build an audience and generate leads online, you have to play the online game.
What’s that? Quality daily content on Facebook, at the least. Add to that some chat conversations each day, and you have a winning formula. You don’t need to pitch people, especially the first time you talk to them.
As I said, you have to play the long game.
I've been an online marketer since 2006. During that time I've learned alot and made a full time living from month 1. I established this site to share my knowledge with you. Who knows - maybe you will change your life, just like I have.