Blogger and marketer Ana Hoffman just published and shared some 30 definitive and effective tips on how to reduce the bounce rate of your blogs. So, what exactly is the bounce rate?
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
Bounce Rate = total number of visitors viewing one page: total number of visits
The bounce rate directly reflects the quality of your blog. If you don’t improve your blog pages then your bounce rates get higher and you don’t get visitors to stay and return to your site. So, how do you do it effectively?
Here are some of her best tips:
1. Tagline: Make sure you have a tagline giving visitors an idea what your blog is all about. If they don’t see it right away, they might leave thinking that this site might not relate to what they are looking for. A good place for that is your header.
2. Good Layout And Design: The look of your blog can make your visitors leave or stay. Stick with a clean, profession, uncluttered design. Many recommended Thesis theme for better bounce rate – for these exact reasons.
3. Stay on the Topic: If your niche is weight loss, don’t write about your pet goldfish.
4. Killer Content: Make sure your content is worth reading. Don’t publish content that can be found everywhere; stand out.
5. Clear Navigation: Make sure your blog navigation is easily found.
6. Keywords Research: yes, the all-important keywords… Optimize for the wrong ones and your bounce rate will go through the roof, since your search engine traffic will not find what they are looking for.
7. Great Titles: an intriguing title will always reduce blog bounce rate by cultivating reader curiosity.
8. Focus on SEO traffic : high search ranking optimization for the right keywords will always bring floods of TARGETED traffic that wants to read what you have to offer.
9. External Links : make sure you use target=”_blank” for external links. That will force the links to open in a new window ensuring that the visitor will return to the original page.
10. Use Post Excerpts If Your Posts Are Long: One of the ways new visitors will evaluate your blog is to scroll down the main page and get an overview of the kind of posts you produce. If your posts are too long and there’s too much content on the main page they’ll probably get tired of scrolling and decide to stop.
11. Remove Autoplay Videos: This is my opinion. I’ll close the site immediately if it starts singing. Remove the video altogether, or at least have it paused.
12. Optimize 404 Pages: Many blogs have ugly 404 error page. That makes the bounce rate to bounce more. Your visitors will leave your site and look elsewhere for the information they were looking for. So optimize the error page. Provide some solutions and suggestions there.
Ana Hoffman just showed us the most effective ways to reduce your blog’s bounce rate based on her collective knowledge and experience. This is a really exhaustive guide, and every blogger should take heed of the good advice here. A 50% bounce rate means half of your visitors will not return to your site. You can retain them and get them hooked on your site if you can just lower that percentage, by following the tips mentioned above.
Feel free to read all of Ana’s tips at Blog Bounce Rates.