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Nuts and Bolts of Writing Web Content

How to Write Great Web Content

If you are an on-line oriented network marketer (or even an affiliate marketer), you will need to create great web content.   Rather than just focusing on creating content that will help you get ranked with Google (and being TOO obsessed about stuffing your keywords into your content), instead create balance by writing articles that people actually want to read.  Now there’s an idea!
The article might be well written or might be jam-packed with pertinent info…but what good are either of those attributes if our audience has to make an effort to read what we’re saying? Besides, let’s face it. If they have to make an effort to get engaged, they’re going to “x” out of it faster than they can say, “boring!”  So you have to really ‘connect’ with the reader – at their level.
Here are a few pointers on how to liven up your content so people read it, and share it with their friends.

The Nitty Gritty

Guess how long visitors glance at a webpage before they decide if it’s a keeper or if it’s a blip on their radar? FOUR seconds. And then after those four precious seconds have elapsed, only about 28% of them stick around to give you a fair shake.  I know.
You’re wondering at this point if you can really improve those odds. You can. You just have to be willing to lesson your focus on GREAT copy-writing. Because the world of on-line writing is very different from the literary masterpieces that some people create.

Content for the Web

1) It’s gotta be easy on the eye. Please don’t make the easy mistake of choosing the fanciest, prettiest, “most original” webpage template out there. Fancy is usually synonymous with “busy” and busy web pages are not easy on the eye.
2) You’ve Got to Examine Your Online Format.  Notice I haven’t yet mentioned the content. Your content will get lost if you don’t direct your readers’ eyes where you want them to go. Use tools like font, column width, font color and size to highlight all the right places.   Get some friends or family to look at what you have, before you go “live” and let them tell you how the website makes them feel.
3) Since readers almost always scan a page before they dig in, make it easy for your reader to scan your page. When you scan do you want to stay? Easy to scan equates to easy to read.  Making it Easy to Scan

8 Steps to Creating Easy to Read Web Content

1) Page Layout: people tend to scan in an “F” shape. This means your best and brightest content should be located on the “F” hot spots. Hot spots should be lists, images and compelling headlines.  Break your copy into small paragraphs, avoid long sentences when a shorter one will do the job.  Use sub headings, images and bullet points to create visual interest.
2) Columns: narrow columns are easier to scan than wide ones. Remember those antiquated things called newspapers? Similar concept. Don’t be frustrated about things you can’t control though. With all the e-devices out there, you won’t be able to format perfectly for all devices.  If you are using a WordPress blog such as this one, you won;t have to worry too much about this point – it is already pre-formatted for you.
3) Images: starting with an image at the top left of your page increases readability because the image decreases the width of the first paragraph. Remember the tip on staying narrow?
4) Fonts: the most readable pages have a headline, subhead, and body. On average, red and blue are the most eye catching colors, the most boring fonts are easiest to read and no smaller than 14 pt. font is best for the eye.
5) Headlines: attention grabbing headlines (enough said).
6) Using a Hook: write a compelling sentence and let it stand alone. Stand alone sentences catch the eye and make readers pause to digest.
7) Posts: write posts that are 250-500 words max if possible (I’m breaking my own rule here but I know you need all of this info so you’ll read until the end).
8) Copy: format copy in “chunks.” Copy that is broken up is refreshing for the reader, as previously discussed.
9) Keywords:  yes, you do need to be mindful of keywords.  Once you have identified your keywords incorporate them into your article – but be careful because if you overdo it Google will penalise you.

Summary

Creating readable copy ensures your great writing isn’t lost on your audience. And your great copy will keep people coming back to scan and then read some more.
And if you can’t write for crap, even better.  Some of the most successful online network marketers are definitely NOT literary geniuses, but they are good at identifying topics their audience wants to know about.  Then they write simple blog posts on the topic.  Easy.
Not every network marketer is cut out for the online marketing world.  It’s not as simple as traditional offline strategies and does not duplicate as well.  But if you like to express yourself, and are totally ‘over’ pitching friends, family and doing cold calls, online strategies (including blogging and article marketing) are a pleasant way of creating an online presence and generating leads.
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