7 Ways to Build Your Audience and Generate More Home Business Leads On Facebook
Ok, so you want to generate warm juicy leads from Facebook. How do you do it? Well, it starts with engagement, but before you engage with people, make sure you’ve got the basics working in your favor. So for this post, I’ve included seven tips that will help you create the right environment on Facebook.
Tip 1. Be A Friend
Seems obvious, eh? If you want to succeed wth social media you need to be, well, sociable. So why is it that many marketers are anything but sociable? Look at what they do. They pitch, they spam, they take little or no interest in you and your needs. All they care about is the quick hit, the quick fix – gotta make a sale TODAY. But social media doesn’t work like that. It’s about relationships pure and simple. And to build good strong relationships you have to do one thing, and do it well – be a friend. Watch my video for more insights:
Tip 2. Use Your Personal Profile
A lot of people still don’t ‘get’ this. Perhaps it’s because they’ve been brainwashed by the goo-roos that you MUST have a Facebook business page. Nothing could be further from the truth. A Facebook page is not mandatory. Sure, there can be some benefits but most of those benefits flow from paid ads. So, if you don’t plan to run ads, the cost and time involved to create and manage a Facebook page may not be worth it.
My approach is quite simple. You work with your personal profile because you get more engagement there. Simple as that.
Tip 3. Get Your Wall Buzzing
Your goal should be to turn your Facebook Wall into a showcase for you. When that happens it will be easier to chat with prospects about your business or product. Most people will check out your wall, and if it looks good, they will be more receptive and easier to convert into customers and members. How do you get your wall buzzing? Good question – some ideas:
- Post Daily. Grind it out. If you’re in the social media game regular posting is mandatory. So, build it into your daily routine. You should aim to post at least three times a day.
- Mix Up Your Posts. Include social and value driven business content.
- Respond to All Comments. Thank each commenter and if appropriate add something extra to your comment.
- Send Commenters a Personal Message. When I got started, I not only sent commenters a personal message but I also did to people who shared and liked my posts.
- Comment On Friends Posts. When you leave a comment on other people’s walls, your posts are more likely to display in their newsfeed., thereby enticing them to visit your wall again.
- Post On Friends Walls. Say something nice about your friend. You may find they’ll return the favor.
Tip 4. Use Text- Based Posts
If I had to choose between text, pic, and video I would prefer text posts, even though video content has become much more popular in recent years. Don’t be seduced into thinking that text is somehow now the poor cousin of video. Text has a crucial part to play. People can scan text and determine if it’s the right thing for them, whereas video requires the viewer to view most of the video to see if it’s it was worth their time.
Don’t get me wrong I am a big user of video, but I still regard text-based content as my core.
Tip 5. Engage With the Folks
In the world of social media engagement is the name of the game. No engagement = no leads or income. With that thought in mind, I recorded a short ‘street walk’ video where I discuss this vital topic:
Tip 6. Open Your Friggin’ Wall
A small but important tip. If you prevent your friends from posting on your, wall you lose an important authority building option. If they can’t post, they can;t say nice things about you. What a shame. When you start to get a few friends posting on your, wall it helps to add life to your wall. It also sends a signal to visitors that you are a popular person, someone to take notice of.
Tip 7. Make Your Friends Smile
Well, yeah. Social media is a social platform after all. When someone logs into Facebook, they’re looking to connect with their buddies. They also want to be entertained. So, if you can put a smile on the faces of your followers, you should do it. Watch my ‘street walk’ video more insights:
I hope you enjoyed this post. Here is another related post:
5 Ways to Create Great Posts For Your Facebook Wall
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