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Tenth Lesson. Tools, Fools, and Jewels Yesterday’s Lesson: Pick a Fight When You Know You’re Right Hey hey, it’s tool time. Not quite. Writers don’t need many tools. I only use two writing-related tools: Grammarly. A fabulous tool to help you improve your grammar, punctuation, and spelling. A day doesn’t pass without using Grammarly. Hemingway. … Read more
Ninth Lesson: Pick a Fight When You Know You’re Right Yesterday’s Lesson: Tell a Story For Sales Glory Many people love to push back against the traditional way of doing things. You can set yourself apart from the norm by articulating a clear difference between your business and the status quo. See yourself as an … Read more
Eighth Lesson: Tell a Story For Sales Glory In my post titled How to Influence and Persuade With Powerful Story Telling, I said this: “From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants, we become immersed in stories. But as we mature and … Read more
Seventh Lesson. Offers For Boffins and Boofheads Yesterday’s Lesson: Headlines, Deadlines, and Breadlines What is an offer? In contract law, an offer is a promise in exchange for performance by another party. In laymen’s terms, it’s merely an exchange of value between seller and buyer. Offers can be free or paid. For instance, if you’re building an … Read more
Sixth Lesson. Headlines, Deadlines, and Breadlines Yesterday’s Lesson: Customers, Hero’s and Weirdos What is the #1 killer of sales letters and pages, blogs, websites, emails, social media posts? The answer is simple: Bad Headlines. For it doesn’t matter how good your content is; if you don’t have a good headline, your promotion will bomb. Your headline … Read more
Kim Willis With Special Guest Steve Cloward Meet Steve Cloward. Steve is a father of 5 (4 sons and 1 daughter) and lives in Orem, Utah. He has been married for 29 years. Steve started his entrepreneurial journey at the tender age of 19 when he started managing one of his Dad’s struggling businesses. Seven … Read more
Fifth Lesson. Customers, Hero’s and Weirdos Yesterday’s Lesson: Grab ‘Em When They’re Hot Not all customers are worth having. Therefore, it becomes critically important that you have a clearly defined profile of your ideal client. Once done the next step is to formulate a way to attract them. Mind you, it’s not foolproof. Even if … Read more
Welcome to the Words That Sell podcast. In this primer Podcast episode, Kim Willis will show you why the correct use of words can transform your business. Kim will also show you some of the hot words you can use in your blog, social media posts, sales pages, and emails.
Fourth Lesson. Grab ‘Em When They’re Hot Fourth Lesson. Grab ‘Em When They’re Hot Yesterday’s Lesson: Small is Bootiful (and Bountiful) When someone opts into your email list, don’t beat around the bush. Give them your best offer and ask them to buy. That completes this lesson. Ha ha. Well, of course, there’s more to … Read more
