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How to Write Good and Sell Stuff 5

Fifth Lesson.  Customers, Hero’s and Weirdos Yesterday’s Lesson: Grab ‘Em When They’re Hot Not all customers are worth having.  Therefore, it becomes critically important that you have a clearly defined profile of your ideal client.  Once done the next step is to formulate a way to attract them. Mind you, it’s not foolproof. Even if […]

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Episode 1. Adventures With Words

Welcome to the Words That Sell podcast. In this primer Podcast episode, Kim Willis will show you why the correct use of words can transform your business. Kim will also show you some of the hot words you can use in your blog, social media posts, sales pages, and emails.

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sales copywriting

How to Write Good and Sell Stuff 4

Fourth Lesson.  Grab ‘Em When They’re Hot Fourth Lesson.  Grab ‘Em When They’re Hot Yesterday’s Lesson: Small is Bootiful (and Bountiful) When someone opts into your email list, don’t beat around the bush. Give them your best offer and ask them to buy. That completes this lesson. Ha ha. Well, of course, there’s more to […]

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How to Write Good and Sell Stuff 3

Third Lesson.  Small is Bootiful (and Bountiful) Yesterday’s Lesson: How to Write Good and Sell Stuff 2 Less is more.  Or is it? In the world of copywriting, sometimes – often – more is more. Say what? Long copy versus short copy – sometimes long copy works better. So how does it fit with the […]

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copywriting

How to Write Good and Sell Stuff 2

Second Lesson. Keep It Simple Stoopid When I was in direct sales (a looong time ago), I’d go to sales conferences and training events. Often the presenter would invoke the KISS principle – Keep It Simple Stupid. Don’t complicate things. If there’s a simpler alternative, use it. The same thing applies to your copywriting activities, […]

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Copywriting

How to Write Good and Sell Stuff 1

First Lesson.  From Retard to Writer I know that using the word ‘retard’ is not quite the ‘done thing’ in these politically correct times.  Well to heck with that.  I like the word so I’ll keep using it.  And that’s the nice thing about writing: you can use whatever words you want, as long as […]

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Build Your Tribe

Smart Ways to Build Your Tribe. PART 1

So, let’s look at different ways to build your tribe of super keen followers. I’ve done quite well building warm audiences on Facebook using my page, personal profile, and groups. I haven’t yet made millions from Facebook, but the total income generated has now reached $250k. All from free methods. For this post, I want […]

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The Hero’s Journey – To the Pinnacle

KIMBO THE BIMBO A Very Naughty Boy This is a story that is partly about gratification, the instant kind. We all seek it at various times, sad to say.  But it’s also a lesson about Business and Marketing, including Archetypes. I’m featuring two personality and behavioral types for this lesson. I’ll get to the lesson […]

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Keith Richards, His Book, and Why Bland Messaging Never Works

Let’s take a walk on the wild side (apologies to Lou Reed) and posit that Keith (Keef) Richards wrote a new book about Mick and the boys through the lens of a sober man (yeah, right). It will be published in 9 months. Not any old Richards’ book (he’s written a few – ten plus). […]

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3 Ways to Make Sales in the Next 30 Days

So, what are the best ways to make sales fast? Well, I hope I don’t deflate your expectations when I say it’s not going to happen with Facebook Ads. By the time you set up a funnel, write some ads, set up a campaign, weeks or even months can elapse. And you still haven’t made […]

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