Internet Marketing From Home

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Episode 5: Foreign Correspondent

Kim Willis With Special Guest: Copywriter Heather Boyer Life rarely goes according to plan and, sometimes – paradoxically – that’s when the best things in life can happen.  When it came to online work, Heather’s original plan was bookkeeping.  However, the more she dove into Facebook groups and programs for bookkeepers, the more she heard … Read more

How to Write Good and Sell Stuff 7

copywriting course

Seventh Lesson. Offers For Boffins and Boofheads Yesterday’s Lesson: Headlines, Deadlines, and Breadlines What is an offer? In contract law, an offer is a promise in exchange for performance by another party. In laymen’s terms, it’s merely an exchange of value between seller and buyer.  Offers can be free or paid. For instance, if you’re building an … Read more

How to Write Good and Sell Stuff 6

copywriting tips

Sixth Lesson.  Headlines, Deadlines, and Breadlines Yesterday’s Lesson: Customers, Hero’s and Weirdos What is the #1 killer of sales letters and pages, blogs, websites, emails, social media posts? The answer is simple: Bad Headlines.  For it doesn’t matter how good your content is; if you don’t have a good headline, your promotion will bomb. Your headline … Read more

How to Write Good and Sell Stuff 2

copywriting

Second Lesson. Keep It Simple Stoopid When I was in direct sales (a looong time ago), I’d go to sales conferences and training events. Often the presenter would invoke the KISS principle – Keep It Simple Stupid. Don’t complicate things. If there’s a simpler alternative, use it. The same thing applies to your copywriting activities, … Read more