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How to Write Good and Sell Stuff 5

sales copy

Fifth Lesson.  Customers, Hero’s and Weirdos Yesterday’s Lesson: Grab ‘Em When They’re Hot Not all customers are worth having.  Therefore, it becomes critically important that you have a clearly defined profile of your ideal client.  Once done the next step is to formulate a way to attract them. Mind you, it’s not foolproof. Even if … Read more

How to Write Good and Sell Stuff 4

sales copywriting

Fourth Lesson.  Grab ‘Em When They’re Hot Fourth Lesson.  Grab ‘Em When They’re Hot Yesterday’s Lesson: Small is Bootiful (and Bountiful) When someone opts into your email list, don’t beat around the bush. Give them your best offer and ask them to buy. That completes this lesson. Ha ha. Well, of course, there’s more to … Read more