Writing

Category Archives for Writing

How to Write Good and Sell Stuff 10

Tenth Lesson.  Tools, Fools, and Jewels Yesterday’s Lesson: Pick a Fight When You Know You’re Right Hey hey, it’s tool time. Not quite.  Writers don’t need many tools. I only use two writing-related tools: Grammarly. A fabulous tool to help you improve your grammar, punctuation, and spelling. A day doesn’t pass without using Grammarly. Hemingway. […]

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Episode 5: Foreign Correspondent

Kim Willis With Special Guest: Copywriter Heather Boyer Life rarely goes according to plan and, sometimes – paradoxically – that’s when the best things in life can happen.  When it came to online work, Heather’s original plan was bookkeeping.  However, the more she dove into Facebook groups and programs for bookkeepers, the more she heard […]

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Episode 4. Back From the Brink

Kim Willis With Special Guest Life Coach Melanie Mendoza Meet Melanie Mendoza. Melanie is a 47-year-old Life Coach who resides in Fort Worth, Texas, USA. Although she has a business degree and also studied psychology, a couple of years ago she decided she wanted to help people who have experienced trauma and hardship. She was […]

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copywriting course

How to Write Good and Sell Stuff 9

Ninth Lesson: Pick a Fight When You Know You’re Right Yesterday’s Lesson: Tell a Story For Sales Glory Many people love to push back against the traditional way of doing things. You can set yourself apart from the norm by articulating a clear difference between your business and the status quo. See yourself as an […]

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How to Write Good and Sell Stuff 8

Eighth Lesson: Tell a Story For Sales Glory In my post titled How to Influence and Persuade With Powerful Story Telling, I said this: “From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants, we become immersed in stories. But as we mature and […]

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copywriting course

How to Write Good and Sell Stuff 7

Seventh Lesson. Offers For Boffins and Boofheads Yesterday’s Lesson: Headlines, Deadlines, and Breadlines What is an offer? In contract law, an offer is a promise in exchange for performance by another party. In laymen’s terms, it’s merely an exchange of value between seller and buyer.  Offers can be free or paid. For instance, if you’re building an […]

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copywriting tips

How to Write Good and Sell Stuff 6

Sixth Lesson.  Headlines, Deadlines, and Breadlines Yesterday’s Lesson: Customers, Hero’s and Weirdos What is the #1 killer of sales letters and pages, blogs, websites, emails, social media posts? The answer is simple: Bad Headlines.  For it doesn’t matter how good your content is; if you don’t have a good headline, your promotion will bomb. Your headline […]

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sales copy

How to Write Good and Sell Stuff 5

Fifth Lesson.  Customers, Hero’s and Weirdos Yesterday’s Lesson: Grab ‘Em When They’re Hot Not all customers are worth having.  Therefore, it becomes critically important that you have a clearly defined profile of your ideal client.  Once done the next step is to formulate a way to attract them. Mind you, it’s not foolproof. Even if […]

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sales copywriting

How to Write Good and Sell Stuff 4

Fourth Lesson.  Grab ‘Em When They’re Hot Fourth Lesson.  Grab ‘Em When They’re Hot Yesterday’s Lesson: Small is Bootiful (and Bountiful) When someone opts into your email list, don’t beat around the bush. Give them your best offer and ask them to buy. That completes this lesson. Ha ha. Well, of course, there’s more to […]

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How to Write Good and Sell Stuff 3

Third Lesson.  Small is Bootiful (and Bountiful) Yesterday’s Lesson: How to Write Good and Sell Stuff 2 Less is more.  Or is it? In the world of copywriting, sometimes – often – more is more. Say what? Long copy versus short copy – sometimes long copy works better. So how does it fit with the […]

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