What is SEO? Search engine optimization is used to help websites rank higher on search engine results, based on the searchers request. This is great for websites because the higher they are on the results page, the more likely they are to be seen and visited, which in turn will help you generate more enquiries, leads and sales. This article will give you some insights into the sometimes arcane world of search engine optimization.
The search engines use ‘spiders’ to index web pages, but they cannot do that if they can’t ‘read’ your site. Therefore, you should include a site map that will help spiders find all of the great pages on your site. It will also help the spider analyse your site’s hierarchy. If you have a site has a navigation menu which is hard to crawl this will be useful.
One way to assist your search engine optimization results is to use social media to promote any blog post you write. So always make posts on Facebook, Twitter and StumbleUpon. To save time you can even use special apps or plug ins to have it post automatically.
To determine the actual search volume for your keywords, you should consider opening a PPC (pay per click account). The account will put you on the hook for some dollars, but the advantage is that it will allow you to see the real search volume data for your keywords. It will also help you monitor trends, and see what happens when you modify or change your keywords. To better manage your search engine optimization, a pay per click account is a definite advantage.
For best search engine optimization you should strive to insert your keywords in any links that are posted on your page. Search engines give preferences to links over plain text so try to create links that incorporate your keywords.
Never remove your 301 redirect! There’s absolutely no point to getting rid of it anyway; it’s not like it’s cluttering up your server or taking up major hard drive space. Backup your redirects as well because you never know when your server might melt down or your host might go bust.
If you choose to use a Robotz.txt file to hide specific pages from search engine web crawlers and spiders, you should take the extra step to ensure that the file contains the proper access restrictions and permission requirements. Otherwise, you risk tampering by users who are not qualified or allowed to alter the contents.
If you are considering consolidating two or more similar pages, you should first identify the relative quantity and quality of your inbound links. This can be done by using the simple command “link:domain.com/yourpage.html” from the Google search page. Yahoo Site Explorer offers a similar option for checking specific back links.
As mentioned, search engine optimization is used to make websites rank higher on search engine results. Websites are more likely to be seen by visitors if they rank higher on search engine results, making optimization a useful tool. By taking on board the information in this article, you can begin the process so you can use search engine optimization for your website.
And the good news if that if you are an affiliate or network marketer SEO can be used to generate more mlm leads
