“I’ve been thinking about working with you”
When someone says something like that, you know you’ve finally won the marketing battle.
But for most prospects, it’s not a spur-of-the-moment thing.
They’ve formed a view over several weeks, maybe longer.
(I’ve had people reach out to me after reading my posts, watching my YT videos, or devouring my emails – 12 months after they opted in!)
But piece by piece, day by day, they start imagining working with you.
However, for most marketers, it’s gonna require a helluva shift.
The good news is that your world will never be the same when you make the transition.
It starts with your inner dialogue.
If you’re coming from a needy place, you’ll continue to struggle.
If you don’t think you’re the best thing since sliced bread, same.
It’s not an ego thing; it’s more about having quiet confidence in your ability to solve problems for people.
Most people need to do some inner work before the internals manifest outwardly.
You know it’s working when your content and conversations invoke a response that ‘you’re the one for them’.
Can I anoint you as the chosen one?
Before I place the Mantle of Credibility firmly on your shoulders, you need to become the ‘it’ person.
Become the person who conveys ideas with such compelling clarity that the reader says to themselves, ‘it’s like he’s talking directly to me’.
When it happens, one thing is sure; the shift is on.
The question is: are YOU ready?
When you have crystal clear clarity and can structure content that hits the spot every time, your days of spending countless hours creating content will be over.
You KNOW you have the solution so that you can now put together a post in 30 minutes, not 3 hours.
And you’ll only do it three or four times a week.
The rest of the time, you can post what you like. Cat videos for all I care.
I call this ‘The Bullseye Effect’. You direct laser-targeted content to the 5 percent of folks who have the problems that you solve.
To sum up:
Get people imagining working with you.
By the time you talk to them, they’ve more or less decided to do business with you.
Better than pitch and hustle eh?
P.S. I have more to share on this topic, but think it better to do it via a live training. Give me some support and I’ll put it together for you. Say something will ya?