And How is This Relevant For Network and Affiliate Marketers?
The best keywords for your business are words that both your industry colleagues and your customer base will use to locate information on the web. If you want a network marketing strategy that will help you generate more leads by leveraging the internet, then you absolutely must be very clear on your keyword strategy.
It is not good enough to set up a blog and just start writing stuff that interests you. If you take this approach you have a snowflakes chances in hell of being found. Truth to tell.
The Best Keywords For Your Business are Relative
Why are you implementing keywords in your SEO campaign? Are you trying to drive more traffic to your market niche? Is your call to action a push to purchase an idea, product, or service? You have to know your market and define what you’re doing to identify the best keywords for your business.
Sometimes Specific Keywords for Business Are Better
If you’re a network or affiliate marketer that is trying to get motivated prospects to your website, specific keywords will attract more of what you want. While keywords with a broader/larger audience might seeem to be the way to go, the reality is that these keywords will be very compoetitive and very hard to get ranked for. So stick with the long tail keywords that attract fewer competitors.
Speak Your Industry’s Language
As you consider your market niche, think about the kinds of words people within the industry might use when searching for information. Ask-how would they describe the industry? Finding the freshest synonyms to describe your website, products, ideas, or biz opp might get you noticed by wordsmiths, but will quickly bury you beneath other marketers whose keywords are more searchable by indexing spiders than yours.
First step is to do a Google search for your keyword. Have a look at how many sites are also competing for this term. If there are more than 100,000 forget it. But before you do, go to the Google Keyword tool and enter the keyword. Then, look for similar keywords with lower competition.
Speak Your Customer’s Language
When choosing the best keywords for your business, think about how prospects who want your opportunity and products might search for relevant information that will lead them to you. How might prospects describe your niche market? If you’re marketing health supplements, consider how your customers might search for that information. They might type in: vitamins, health supplements, herbal remedies, herbal remedy, etc. You’ll want to include some industry lingo as well as content that are written in laymen’s terms.
The Best Keywords for Your Business are Useable
The best keywords for your business can also help your customers find additional useable information. If you use searchable, useable keywords, your customers will more seamlessly be directed to keyword resources located throughout your website. You can keep them on your webpage longer and build their confidence in you as an industry expert by using keywords that direct them further into your resources.
Final Thoughts for Network and Affiliate Marketers
As stated at the beginning, you need to be absolutely clear on your keyword strategy. If you are promoting products then do your research on the products from a search engine point of view (start by taking the steps I oulined). If you are promoting your business opportunity, then do the same thing. Narrow your search by eliminating keywords that are too competitive. Find those keywords that have traffic (at least 100 searches a month), whilst at the same time don’t have too much competition. It is vital that you educate yourself about SEO methods including keyword strategy.
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Cheers,
Kim Willis