Eighth Lesson: Tell a Story For Sales Glory In my post titled How to Influence and Persuade With Powerful Story Telling, I said this: “From time immemorial people have been captivated by stories. Why? Because stories inspire, challenge, provoke and give comfort. Starting as infants, we become immersed in stories. But as we mature and … Read more
Seventh Lesson. Offers For Boffins and Boofheads Yesterday’s Lesson: Headlines, Deadlines, and Breadlines What is an offer? In contract law, an offer is a promise in exchange for performance by another party. In laymen’s terms, it’s merely an exchange of value between seller and buyer. Offers can be free or paid. For instance, if you’re building an … Read more
Sixth Lesson. Headlines, Deadlines, and Breadlines Yesterday’s Lesson: Customers, Hero’s and Weirdos What is the #1 killer of sales letters and pages, blogs, websites, emails, social media posts? The answer is simple: Bad Headlines. For it doesn’t matter how good your content is; if you don’t have a good headline, your promotion will bomb. Your headline … Read more
Welcome to the Words That Sell podcast. In this primer Podcast episode, Kim Willis will show you why the correct use of words can transform your business. Kim will also show you some of the hot words you can use in your blog, social media posts, sales pages, and emails.
Second Lesson. Keep It Simple Stoopid When I was in direct sales (a looong time ago), I’d go to sales conferences and training events. Often the presenter would invoke the KISS principle – Keep It Simple Stupid. Don’t complicate things. If there’s a simpler alternative, use it. The same thing applies to your copywriting activities, … Read more
First Lesson. From Retard to Writer I know that using the word ‘retard’ is not quite the ‘done thing’ in these politically correct times. Well to heck with that. I like the word so I’ll keep using it. And that’s the nice thing about writing: you can use whatever words you want, as long as … Read more